Company Philosophy

company philosophy

Mission Statement

To provide quality Customer Service, Maintain quality and motivated manpower, and to ensure the company's longterm professional and financial viability; while protecting the environment.


To be the supermarket of choice in the Eastern African Region.

Our Values

In everything we do, we live our values:

  • Integrity & Transparency
    Our actions and operations are transparent.
  • Networking
    Effective communication and knowledge sharing at all levels is core to our business.
  • Team-work
    We value team spirit where everyone is important and their contribution is appreciated and recognized.
  • Commitment & Accountability
    We are passionate in  what we do and are accountable to our stake holders.
  • Quality Service
    Our customers get the best of our dedicated and efficient  service.
  • Professionalism
    We strive for the best in whatever we do maintaining professional ethics and business acumen.
  • Social Responsibility
    We value our community and so we try to give back as much as possible through different corporate social responsibilities.


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Company Philosophy

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